Dark Mode for Emails
Submitted by Andy_B on Monday, 13 May 2024 Page Views: 326
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For sure, email development is not easy. So, how do you optimize your emails for dark mode and make them look great? With the right email template builder and proven tips, you can make your emails look amazing in dark mode.
In this guide, we’ll share some tips you can implement right away. Ready to go?
What Is Dark Mode?
Let’s keep things simple here, without complicated and convoluted definitions. Email dark mode is the mode with a black background. Not all websites and apps have this dark mode feature. However, it is common in white-background and text-heavy sites like Instagram, Twitter, and email clients.What Are the Benefits of Dark Mode
According to a poll by Android Authority, almost 82% of users choose dark mode on smartphones and apps. And let’s not forget about the benefits that come with it.● It decreases blue light.
● It results in less tension for your vision.
● It helps to save battery resources.
● It offers more design options that can be customized.
Even without these benefits for users, the statistics make it clear enough that you need to optimize for email dark mode. This is a must-have.
Design Tips for Solid Dark Mode Emails
Optimizing emails for dark mode shouldn’t be complicated. Below, we’ve listed top design tips that will help you transform light emails into dark ones.
Make All Your Images Transparent
This tip is all about choosing images without a white or colored background. If you use transparent images in your emails, they will match perfectly with any email background. Thus, you won’t have to worry about conflicting colors.Double-check you use images that always look the same on all backgrounds. The next right step is to save these images as transparent PNGs. If you do so, your images will appear seamless and clean on any background. Plus, check how your logo looks on both light and dark backgrounds.
Incorporate a White Outline into Dark Fonts and Images
Most of the time, you’ll try to avoid backgrounds in your image to make them blend well into the dark mode email. However, in some cases, you’ll need your readers to focus on dark images and fonts to make their visibility better. How do you do that? Just add a small white outline to these texts and images. It’s easy to do with tools like Canva or Photoshop.
That’s how you make your chosen images look good in dark mode. The best part? They stand out to users, and they can easily read them in dark mode.
Consider Plain-Text Emails
Plain-text emails are actually great for many reasons. They add a lot of authenticity, and simpler design options are trendy now. The cool thing about them is that plain-text emails look equally good in dark mode as in light mode. Yes, the light background becomes dark, while black texts turn white, and you are all set.FAQs
Can You Adapt Email Design to Dark Mode?
Yes. You can do this in many ways without changing the HTML and CSS. For example, you can make your images transparent, add a white outline to your dark images and fonts, and use plain-text emails. Look at great dark mode email examples for more inspiration.How Do I Optimize My Email for Dark Mode?
Here are some 5 steps to do this.1. Opt for transparent PNGs in your emails.
2. Add a white outline to all your dark texts and transparent PNGs.
3. Add custom code to make your emails look great in dark mode.
4. Test how your emails look on different backgrounds before actually sending them out.
5. Edit your design elements if necessary.
