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The Megalithic Portal and Megalith Map : Index >>
General Forum >> Fantasy product launch: everything you expect from your stone tablet
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Fantasy product launch: everything you expect from your stone tablet |
Andy B
Joined:
13-02-2001
Messages: 7000
from Surrey, UK
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|  Posted 24-10-2012 at 22:43
Robert Shrimsley writes: Are you too beginning to tire of them Apples? The set is black, the stage is minimal, the iconic logo throbs gently on a screen. The crowd work themselves into a state of cultish ecstasy as the latest piece of circuitry rises through a hole in the stage and the screen behind proclaims the new product.
The whole hoopla surrounding the latest iteration of a well-established product is becoming a tad formulaic. The fervour that accompanied a groundbreaking product launch seems somewhat overstated when the same hyperbole are applied to a new connector cable and a couple of iterative improvements.
This week Apple unveiled the iPad 4 – slightly better than the iPad 3 – and the iPad mini – smaller than the iPad 3 but almost as expensive.
You wonder why all product launches weren’t done this way ...
Welcome to our live blog of Moses’s descent from Mount Sinai.
He’s back now, wearing his trademark turtleneck robes.
“These are the best commandments we’ve ever produced. We think that with these new commandments we have reinvented the covenant with the almighty.”
The screen is now showing a burning bush.
Pharoah has tweeted that he saw David Blaine do this months ago.
“More than 500m people have downloaded our commandments – that’s five times as many as any of our rivals,” he tells the audience. “We know you loved our old commandments but now they are even better. The tablets are 20 per cent lighter and this new bezel makes them easier to hold.”
“So: smaller, smarter and with the new lightning connector.” Moses has the crowd eating out of his hands.
“But though they are smaller they still have everything you expect from your stone tablets. All the old commandments work on the new tablets – even adultery, which I know some of you had trouble with.”
Now on to the new features. “It is ever better than Commandments 3 – but we have redefined covetousness. You are going to want this.”
Moses has just called Aaron on to the mountain for the next launch. He’s now telling us the same thing again but with a video that appears to offer a promised land. Aaron says his team has “been working on this for some time now and we are really, really excited about it”.
More in the FT which requires a free registration
http://www.ft.com/cms/s/0/c1dc0e2e-1d1a-11e2-a17f-00144feabdc0.html
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Neanderthal
Joined:
03-08-2012
Messages: 12
from Uk
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| Posted 31-10-2012 at 17:55
LoL, I really enjoyed reading that! Thanks.
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